Philosophy
Client-centred,
grounded in data
Fieldwork & market research
Accurate insights
Confident decisions
Recruitment, interviewing, data processing and analysis
for advertising agencies, research agencies and manufacturers
in 5 Vietnamese cities and in Cambodia, Laos and Myanmar.
98%Data
accuracy
accuracy
Trần Thị Mỹ PhượngFounder & CEOKARLA Vietnam
- Fieldwork in 5 citiesHCMC · Hanoi · Hai Phong · Da Nang · Can Tho
- Accurate10 methods
- Objective5 industry sectors
- Efficient5 cities
- CommittedCambodia, Laos, Myanmar
Our philosophy
Data is only worth having
when it creates real value for the business.
We believe market research is more than collecting information:
it means understanding people, turning data into insight
and building solutions that keep our clients one step ahead.
Services
Comprehensive – Flexible
Tailored to every brief
Methods
Rigorous – In-depth
Built on international standards
Team
Experienced – Dedicated
A partner you can trust
Market research services
End-to-end market research, from respondent recruitment to strategic advice
01Respondent recruitment
Finding and screening
the right respondents
for market research projects.
02Interview moderation
Professional moderators
to lead your interviews
and group discussions.
03Data processing
Collecting and processing data
and turning it into
meaningful information.
04Analysis & planning
Analysing results, reporting
and advising on business strategy
based on the research findings.
05Research across Indochina
All of the services above,
delivered in Vietnam and
across Indochina: Cambodia,
Laos and Myanmar.
Research methods and sectors
Research methods
- Face-to-face interviews
- Qualitative (FGD, IDI, ethnography, home visits, etc.)
- Online surveys
- Telephone surveys (CATI)
- Central location tests – CLT (product tests, previews, link tests, Ads@work)
- Home use tests (HUT or HPT)
- Mystery shopping
- Distribution checks
- Media habits / Advertising tracking
- Census
Research sectors
Clients & partners
Vietnamese and international clients
TV networks, media and advertising agencies,
data companies and manufacturers
Market research knowledge
Understand each method before you invest in research
Definitions, standard processes and the mistakes to avoid.
Our articles are published in Vietnamese.
Dịch vụ
Tuyển đáp viên (Recruitment): đúng người trả lời quyết định chất lượng nghiên cứu
Tuyển đáp viên đúng đối tượng là nền móng của mọi dự án nghiên cứu. Screener, incidence, quota, chống đáp viên chuyên nghiệp và kiểm tra lại.
7 phút đọc
Phương pháp
Phỏng vấn trực tiếp (Face-to-face): dữ liệu từ đúng người, đúng nơi
Phỏng vấn trực tiếp (CAPI/PAPI) tiếp cận những nhóm khó khảo sát online. Khi nào nên chọn, chọn hình thức nào, kiểm soát chất lượng ra sao.
7 phút đọc
Lĩnh vực
Nghiên cứu thị trường FMCG: từ thói quen sử dụng đến sức khoẻ thương hiệu
Nghiên cứu thị trường FMCG giúp quyết định nên tung sản phẩm nào, bao bì nào, giá nào và kênh nào. Các loại nghiên cứu chính và cách chọn đúng.
8 phút đọc
Our specialists
Experienced – Professional – Dedicated
Our experienced specialists always put quality first.
With many years in market research, fieldwork management is our core strength:
we select and train our own interviewers and recruiters to find the respondents
best suited to each project – including hard-to-reach audiences.
A fully trained fieldwork team
spread across 5 cities.
Illustrative photo
Need accurate data to make decisions?
KARLA Vietnam – your trusted market research partner.
Contact
Request a proposal
Tell KARLA about your research needs — a specialist will get back to you with a tailored proposal.